Harley-Davidson The First Starbucks Opened in 1970 in Seattle Washington.The Demand

question 4

Multiple Choice

Harley-Davidson
The First Starbucks opened in 1970 in Seattle Washington.The demand for its coffee grew and Starbucks added more than 6,000 stores located in over 30 countries.In its more than 30 year history,Starbucks has never given out coupons for its coffee.Starbucks had only to make its coffee and customers came.Recently consumer quality perception of the Starbucks brand has started to fall.Starbucks started a consumer-response blog to learn more about what consumers expect from Starbucks.One of the most requests was for a customer rewards program.In response Starbucks has started the My Starbucks Rewards,which offers free refills on brewed coffee,free beverage with whole bean purchase,beverage customization and free Wi-Fi.Starbucks also put coupons in a national newspaper for those consumers who love coupons and created a new brew of coffee for those who prefer a milder coffee taste.Starbucks is hoping with these improvements will restore customers' loyalty and confidence.
-Refer to Starbucks.For more than thirty years Starbucks held the orientation of "If we build it,they will come." This philosophy is most in line with a _____ orientation.

• A) sales
• B) market
• C) production
• D) societal marketing
• E) product

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Definitions:

Portfolio

A collection of financial investments like stocks, bonds, commodities, cash, and cash equivalents, including closed-end funds and exchange traded funds (ETFs).

Securities

Financial instruments that represent an ownership position in a company (stocks), a creditor relationship with a governmental body or a corporation (bonds), or rights to ownership as represented by an option.

Basket

A collection or grouping of goods, assets, or financial instruments, often used for diversification or index construction purposes.

Mutual Fund

An investment vehicle in which investors contribute to a fund that uses their pooled money to invest in stocks, bonds, and other financial assets. The fund owns the assets, while the investors own shares of the fund.