Western Union Failed to Define Its Competitive Arena as Telecommunications,concentrating

question 5

Multiple Choice

Western Union failed to define its competitive arena as telecommunications,concentrating instead on telegraph services,and was eventually outflanked by fax technology.Had Western Union been a _____-oriented company,its management might have better understood the changes taking place and developed strategies to counter the threat.

• A) sales
• B) empowerment
• C) community
• D) societal
• E) market

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Definitions:

Main Effect

The direct impact of an independent variable on a dependent variable in an experiment.

Factorial Research

A type of experimental design where two or more factors (independent variables) are simultaneously varied to observe their effect on a dependent variable.

Independent Variables

Variables in a study that are manipulated or categorized to investigate their effect on dependent variables.

Dependent Variable

The outcome variable that researchers study, measuring its changes as affected by other variables.