To Facilitate Market Segmentation by Identifying Subjects or Individuals Who

question 27

Multiple Choice

To facilitate market segmentation by identifying subjects or individuals who have similar needs, lifestyles or responses to marketing strategies, which of the following statistical procedures would be appropriate?

• A) Multidimensional scaling
• B) Discriminant analysis
• C) Cluster analysis
• D) Factor analysis

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Definitions:

Body Image

An individual's perception, thoughts, and feelings about their physical appearance and body shape.

Diuretics

Medications that help the body eliminate excess salt and water through the urine, often used to treat high blood pressure and edema.

Laxatives

Substances taken to stimulate bowel movements or ease constipation.

DSM-5

The Fifth Edition of the Diagnostic and Statistical Manual of Mental Disorders serves as a critical handbook for healthcare practitioners, offering official guidance for the diagnosis of mental health conditions.