Suppose You Used a 10-Point Rating Scale to Measure Intention-To-Buy

question 51

Multiple Choice

Suppose you used a 10-point rating scale to measure intention-to-buy (1 = definitely would not buy and 10 = definitely would buy) . If a group of 40 males had a mean of 7 and a standard deviation of 2.5, while a group of 35 females had a mean of 5 and a standard deviation of 1.4, then the standard error of the difference between the means would be approximately:

• A) 0.48.
• B) 2.06.
• C) 0.23.
• D) 4.25.

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Definitions:

Motivators

Factors or incentives that encourage a person to act or work harder.

Achievement Motivation

A desire to accomplish goals and excel in tasks, driving individuals to succeed.

Very High Goals

Goals set by individuals or organizations that are significantly challenging and ambitious, often aiming to achieve exceptional outcomes.

Learned Needs Model

A theory that suggests individuals acquire their needs based on their life experiences and these needs drive their behavior towards achieving certain goals.