When a Researcher Pretends to Be a Customer in the Cosmetics

question 60

Multiple Choice

When a researcher pretends to be a customer in the cosmetics section of a department store in order to observe the product knowledge of a salesperson, he or she is employing a type of:

• A) mechanical observation.
• B) hidden observation.
• C) indirect observation.
• D) visible observation.

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Definitions:

Sick Role

The sick role is a concept in medical sociology that describes the social rights and obligations of a sick individual, including the expectation to seek treatment and the exemption from normal social roles.

Depression

A mental health disorder characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities, often accompanied by physical symptoms.

Medication

Substances used to diagnose, treat, or prevent illness and improve health.

Diagnostic

Pertaining to the identification of a disease or condition through evaluation of symptoms, history, and often advanced testing methods.