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If consumer behavior is not well understood,a marketer will have difficulty creating an appropriate marketing mix.
Social Policy
Policies designed to address social issues and ensure public welfare, covering areas such as health, education, and employment.
Basic Needs
Fundamental requirements necessary for individuals to live a healthy life, including food, shelter, clean water, and clothing.
Vulnerable Populations
Groups of individuals who are at greater risk of poor health outcomes, discrimination, or social exclusion due to various socioeconomic, health, or environmental factors.
Existing Legislation
Laws or regulations that are currently in effect within a jurisdiction, having been enacted by a governing body.
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