Which Step in the Consumer Decision-Making Process Is a Result

question 92

Multiple Choice

Which step in the consumer decision-making process is a result of an imbalance between actual and desired states?

• A) Evaluation of alternatives
• B) Want recognition
• C) Purchase
• D) Need recognition
• E) Postpurchase behavior

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Definitions:

Gross Profit

The difference between revenue from sales and the cost of goods sold, indicating the amount before deducting operating expenses, taxes, and other charges.

Merchandiser

A business entity that purchases goods for resale at a profit, engaging in activities that include buying, storing, and selling merchandise.

Perpetual Inventory System

An accounting method where inventory levels are updated in real-time after every receipt or sale of items.

Physical Count

A method used in inventory management to ensure the actual number of physical goods matches the recorded inventory.