Studies of How Consumers Relate to Internet Entertainment Classify Them

question 36

Multiple Choice

Studies of how consumers relate to Internet entertainment classify them into nine different groups.One category is "Mouse Potatoes," who spend most of their time online,who want the most current gadgets,and who believe the world pictured in the cartoon The Jetsons will someday exist.This is a description of the _____ of "Mouse Potatoes."

• A) self-image
• B) cultural bias
• C) lifestyle
• D) demographics
• E) socialization process

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Definitions:

Demand Function

A mathematical relationship that describes how the quantity demanded of a good or service varies with changes in its price, and possibly other factors.

Horizontal Labor Supply Curve

A graphical representation suggesting that a worker's willingness to work does not change regardless of wage increases over a certain range.

Monopolist

A single seller in a market who has significant control over the price and supply of a product or service.

Horizontal Labor Supply Curve

Suggests that the supply of labor remains constant regardless of changes in wage rates.