_____ Is a Measure of a Web Site's Effectiveness and Is

question 171

Multiple Choice

_____ is a measure of a Web site's effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit.

• A) Effective reach
• B) Effective frequency
• C) Gross rating points
• D) Interactiveness
• E) Stickiness

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Definitions:

Customer Order

A request made by a customer to purchase goods or services from a business.

Available Inventory

The quantity of goods or materials that a company has in stock and is ready for sale or distribution at any given time.

Standard Deviation

A measure of the dispersion or variation in a set of values, indicating how much the values deviate from the mean on average.

Perfectly Positively Correlated

A statistical term describing two variables that move in the same direction with a correlation coefficient of +1, indicating a perfect positive linear relationship.