According to the Criterion of _____ a Selected Segment Must

question 197

Multiple Choice

According to the criterion of _____ a selected segment must be large enough to warrant developing and maintaining a special marketing mix.Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.

• A) causality
• B) accountability
• C) responsiveness
• D) accessibility
• E) substantiality

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Definitions:

Personalized Service

Tailored customer service that caters to the individual needs and preferences of each customer.

Record Information

Pertains to the process of collecting, storing, and retrieving data related to a particular subject or activity.

People

Refers to the human users or participants in a system, organization, or a specific context, often considered in the design and development of products or services.

Contacts Arranged

The process of organizing personal or business contacts in a specific order or system for easier access.