In Which of the Following Situations Would a Marketing Researcher

question 88

Multiple Choice

In which of the following situations would a marketing researcher be most likely to use executive interviews?

• A) A manufacturer of extruded plastic wants to determine where there are other markets for its products
• B) A manufacturer of frozen dinners wants to research the eating habits of its target market
• C) The producers of children's programming on public television want to learn more about the viewing habits of an audience composed of 5- to 12-year-old males
• D) A shampoo manufacturer wants to test which smells consumers perceive as relaxing and exhilarating
• E) An aluminum can manufacturer wants to research how people are disposing of cans

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Definitions:

Narrow Mission

A clearly defined, focused purpose or objective of an organization, which directs its activities and priorities in a specific, targeted manner.

Social Science

The study of human society and social relationships, encompassing disciplines like sociology, psychology, and anthropology.

Organizational Theory

A study that examines how organizations are structured and managed, the processes of organizational design, and the behavior of groups within organizations.

Community Feedback

Input or responses from members of a community, often used by organizations or projects to assess impacts, improve services, or inform decision-making.