When Asked to Name a Brand of Sports Drink,most People

question 44

Multiple Choice

When asked to name a brand of sports drink,most people will answer Gatorade,and some will respond with Powerade also.But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar and thus cannot be drunk by diabetics.As a result,a manufacturer has developed Champion Lyte,which contains no sugar.The manufacturer of Champion Lyte has used _____ segmentation to identify its market.

• A) geodemographic
• B) usage-rate
• C) demographic
• D) psychographic
• E) benefit

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Definitions:

Active Listening

Part of two-way communication, such as offering feedback or asking questions; contrast with passive listening.

Musculoskeletal System

The organ system that includes bones, muscles, cartilage, tendons, ligaments, and other connective tissues, providing support and structure to the body.

Geriatric Patient

An older adult, typically over the age of 65, receiving medical treatment and care.