What Is the First Step in Segmenting a Market

question 179

Multiple Choice

What is the first step in segmenting a market?

• A) Set the segmentation goals
• B) Choose a basis or bases for segmenting the market
• C) Select a market or product category for study
• D) Profile and analyze segments
• E) Select target markets

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Definitions:

Kidnappings

The act of unlawfully seizing and carrying away a person by force or Fraud, often to hold them in false imprisonment.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more contradictory beliefs, values, or ideas simultaneously.

Continuing Behavior

Persistent actions or activities that an individual keeps doing over a period of time.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to conflicting beliefs, attitudes, or behaviors.