Changing Consumers' Perceptions of a Brand in Relation to Competing

question 176

Multiple Choice

Changing consumers' perceptions of a brand in relation to competing brands is known as:

• A) positioning
• B) repositioning
• C) reintermediation
• D) demarketing
• E) reengineering

---

Definitions:

Economic Activity

The actions that involve the production, distribution, and consumption of goods and services in an economy.

Unemployment and Inflation

Two key indicators in economics, where unemployment measures the percentage of the workforce that is jobless, and inflation indicates the rate at which the general level of prices for goods and services is rising.

Cost/Benefit Analysis

A systematic approach to estimating the strengths and weaknesses of alternatives, used to determine options that provide the best approach to achieve benefits while preserving savings.

Expected Benefits

The anticipated advantages or positive outcomes that are predicted to result from a particular action or policy.