Market Segmentation Can Assist Marketers to Do All of the Following

question 45

Multiple Choice

Market segmentation can assist marketers to do all of the following EXCEPT:

• A) develop more precise definitions of customer needs and wants
• B) identify which variable base should be used for segmenting
• C) more accurately define marketing objectives
• D) improve resource allocation
• E) evaluate performance

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Definitions:

Immunization

The process by which an individual's immune system becomes fortified against an agent known as the immunogen.

Low Birth Weight

A term used to describe babies born weighing less than 2,500 grams (5 pounds, 8 ounces) which can lead to various health issues.

Percentage

A rate, number, or amount in each hundred, used to describe proportions and comparisons between quantities.

Small for Date

A term used to describe newborns that are smaller than the average for their gestational age, often due to factors affecting growth in the womb.