If a Market Segment Is Especially Motivated by Coupons in Newspapers,which

question 11

Multiple Choice

If a market segment is especially motivated by coupons in newspapers,which segmentation success criterion is most influential in the success of this program?

• A) Responsiveness
• B) Identifiability and measurability
• C) Substantiality
• D) Accessibility
• E) Functionality

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Definitions:

Plantwide Predetermined Overhead Rate

A single overhead rate calculated by dividing total estimated manufacturing overhead costs by an estimated allocation base for the entire factory, often used in simpler costing systems.

Job-Order Costing System

An accounting system that assigns costs to specific jobs or batches of goods, typically used in manufacturing or service industries where each job is unique.

Direct Labor-Hours

A measurement of the time workers spend directly manufacturing a product, often used to allocate manufacturing overhead.

Fixed Manufacturing Overhead Cost

Overhead costs related to manufacturing that remain constant regardless of the level of production, such as factory rent and salaries of supervisors.