_____ Segmentation Is Based on Personality,motives,and Lifestyle

question 97

Multiple Choice

_____ segmentation is based on personality,motives,and lifestyle.

• A) Psychographic
• B) Demographic
• C) Benefit
• D) Family life cycle
• E) Character

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Definitions:

Wage-Price Spiral

A macroeconomic concept describing a situation where rising wages lead to increased prices, which in turn lead to demands for higher wages, thus perpetuating inflation.

Consumer Price Index

A calculation that evaluates the weighted mean prices of a group of consumer items and services, including healthcare, food, and transport, for assessing inflation.

Percent Per Year

A rate or proportion of a quantity expressed as a fraction of 100 per annum.

Inflation

The speed at which the average price of goods and services increases, resulting in a reduction of money's buying power.