Everyday Information About Developments in the Marketing Environment That Managers

question 18

Multiple Choice

Everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans is referred to as:

• A) competitive intelligence
• B) marketing information
• C) decision support information
• D) marketing research
• E) observation

---

Definitions:

Unit Variable Cost

The cost that varies with each unit produced, including materials, labor, and other expenses directly tied to production volume.

Minimum Required Rate Of Return

This is the lowest acceptable return on an investment, determined by the investor's risk tolerance, inflation expectations, and the opportunity cost of capital.

Total Fixed Costs

The sum of all costs that do not change with the level of production or sales over a certain period, such as rent, salaries, and insurance.

Average Operating Assets

The average value of the assets used in the normal operations of a business, calculated over a specific period.