University Research Study A Regional State University Is Experiencing Declining Enrollments.The Administration Is

question 108

Multiple Choice

University Research Study
A regional state university is experiencing declining enrollments.The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations.One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program.They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.In addition to understanding potential students' attitudes and intentions regarding online degree programs,the administration has also asked the students to gather data on another project regarding the public's attitude toward the university overall.Gathering data on two different projects using one questionnaire is called a(n) _____ study.

• A) piggyback
• B) dichotomous
• C) dual-purpose
• D) compound
• E) synergistic

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Definitions:

Basic Physical Need

A basic physical need refers to fundamental requirements for human survival, such as food, water, shelter, and sleep.

Discriminative Stimulus

A stimulus in the presence of which a particular response is reinforced, and in the absence of which that response is not reinforced, in the context of operant conditioning.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of no exposure to the conditioned stimulus.