University Research Study A Regional State University Is Experiencing Declining Enrollments.The Administration Is

question 151

Multiple Choice

University Research Study
A regional state university is experiencing declining enrollments.The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations.One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program.They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.Because the students must finish the research project within a semester and do not have much money to conduct the research,which of the following would be the best quickest and least expensive method of collecting survey data?

• A) in-home personal interviews
• B) mail surveys
• C) Internet surveys
• D) marketing research aggregators
• E) mall intercept interviews

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Definitions:

Self-Sufficiency

The ability to fulfill all of one’s needs without external assistance.

Transgender

An umbrella term that describes people whose gender identity or gender expression differs from the sex assigned to them at birth.

Labeled Female

The assignment of the female gender or sex to an individual, often at birth, based on biological and physical characteristics.

Gender Segregation

The distribution of men and women in different jobs in the labor force.