Media That Consumers Generate Themselves and Share Among Themselves Is

question 143

Multiple Choice

Media that consumers generate themselves and share among themselves is called:

• A) Web communities
• B) consumer generated media (CGM)
• C) Webinars
• D) unrestricted media
• E) consumer mediated media (CMM)

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Definitions:

Internal Locus

The belief that one has control over the events in their life, as opposed to external forces being responsible.

Creativity

The ability to generate new ideas, solutions, or innovations that are both original and valuable.

Need to Excel

The motivation or drive in individuals to achieve superiority and standout performance in their activities or professions.

Risk Aversion

A behavioral trait where individuals or entities tend to avoid uncertainties and potential losses in decision-making.