Over the Years,Crest Has Added a Variety of Different Toothpastes

question 177

Multiple Choice

Over the years,Crest has added a variety of different toothpastes to its brand,such as Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.These additions are examples of:

• A) product line extensions
• B) product portfolio width adjustments
• C) product item contractions
• D) SBU expansions
• E) product mix widths

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Definitions:

Online Buying

The process of purchasing goods or services over the internet through digital platforms and websites.

Buy-Class Situations

Different buying scenarios that businesses might encounter, varying in levels of complexity and purchase importance.

Buying Center Tendencies

Refers to the patterns or behaviors exhibited by a group of individuals within an organization who are involved in making a purchase decision.