When Consumers Think of Nestlé,they Probably Think of Chocolate

question 74

Multiple Choice

When consumers think of Nestlé,they probably think of chocolate.Historically,though,Nestlé's confectionary business is its weakest area.Based in Switzerland,it is the world's Nestlé
largest food company,with a brand arsenal of Nescafe,Jenny Craig,Perrier,Purina,and PowerBar,just to name a few of its 30 product lines.Nestlé is hoping to become the "world's leading health,nutrition,and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart,bone,gut,and other health.Nestlé wants consumers to see chocolate as a pharmaceutical product rather than just a treat.Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction.Critics claim this new focus could hurt the company's existing brands if the new products fail.Additionally,it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestlé.One new product Nestlé intends to introduce includes fiber added to chocolate.The packages will include the fact that each chocolate bar contains 5 grams of fiber and the various health benefits of including more fiber in one's diet.Which form of labeling will this perform?

• A) persuasive
• B) informational
• C) regulatory
• D) competitive
• E) perceptive

Distinguish between FOB shipping point and FOB destination, including the implications for shipping costs and risk.

Recognize the benefits of offering sales discounts to accelerate cash receipts.

Identify different types of operational expenses and their importance in company operations.

Understand the rights and responsibilities of buyers and sellers under different shipping terms.

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Definitions:

Inspections

The act of examining something carefully with the goal of ensuring it meets specific standards or criteria.

Embezzlement

A wrongful conversion of another’s funds or property by one who is lawfully in possession of those funds or that property.

Government Grant

Financial assistance given by the government to individuals, organizations, or companies for specific projects or purposes, not requiring repayment.

Partnership

An official business arrangement where several individuals jointly manage the business and divide the profits among themselves.