Choice Homes,Inc

question 19

Multiple Choice

Choice Homes,Inc. ,based in Texas,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the "American Dream" of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighborhoods.
-Refer to Choice Homes,Inc.The three different brands of homes (Choice,Choice Classic,and Reflections) represent the firm's:

• A) line portfolio
• B) mix depth
• C) line breadth
• D) product line
• E) product itemization

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Definitions:

NAFTA

The North American Free Trade Agreement, an accord among the United States, Canada, and Mexico designed to remove tariff barriers between the respective countries.

American Products

Goods that are manufactured or produced within the United States.

Midterm Election

Elections held midway through the term of the President of the United States, used to elect various members of congress, including all of the House of Representatives and one-third of the Senate.

Republicans

Members of the Republican Party, one of the two major political parties in the United States, traditionally emphasizing free market policies, limited government, and strong national defense.