Jones Soda Is Positioned as the Anti-Coke

question 83

Multiple Choice

Jones Soda is positioned as the anti-Coke.In the early years,few mainstream retailers sold Jones soda.Fans had to get their Jones fix in surf shops,tattoo parlors,and bookstores,adding to the brand's mystique.Jones Soda used its _____ to create a competitive advantage.

• A) channel ascendancy
• B) distribution channel
• C) channel conflict
• D) channel focus
• E) vertical integration

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Definitions:

Predicting Behaviors

The process of forecasting an individual's future actions based on past and present data.

Changing Health Behaviors

The process of modifying personal habits to improve health outcomes, such as adopting a healthy diet or quitting smoking.

Pollution Credits

Tradable permits under regulatory systems designed to control and reduce pollution by giving companies a specific allowance for emissions; companies can buy or sell these allowances to meet environmental regulations.

Biodiesel

A renewable, biodegradable fuel made from vegetable oils, animal fats, or recycled restaurant greases for use in diesel engines.