When Selecting a Test Market City,a Researcher Should Look for a City

question 137

Multiple Choice

When selecting a test market city,a researcher should look for a city:

• A) where the demographics and purchasing habits mirror the overall market for the product
• B) that has media spillover from other cities to increase media alternatives
• C) that is as large as possible
• D) that has limited distribution
• E) where there is no competition

---

Definitions:

Negative Message

Communication that conveys bad news, rejection, or a pessimistic outlook, requiring careful wording to reduce impact.

Good Will

A favorable attitude or disposition towards someone or something, often reflected in a company's value as a non-tangible asset.

Refusing Claims

The act of rejecting or denying a request or demand, especially in contexts of insurance or customer service, based on certain criteria or evidence.

Indirect Approach

A method that is not straightforward, often using suggestions or implications rather than direct statements or actions.