All of the Following Statements About How Adopters Participate in the Diffusion

question 170

Multiple Choice

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

• A) Early adopters may also be opinion leaders.
• B) Laggards are the last consumers to adopt a new product.
• C) There are three categories of consumers who will adopt an innovation.
• D) The dominant characteristic of members of the late majority is skepticism.
• E) Innovators are the first to purchase a new product.

---

Definitions:

Attitudes

Psychological tendencies expressed by evaluating particular entities with some degree of favor or disfavor.

Academic Psychologists

Professionals who study, teach, and conduct research on various aspects of human behavior and mental processes within an academic setting.

Psychometrics

The field of study concerned with the theory and technique of psychological measurement, including the development of tests to assess personality, abilities, and attitudes.

Sensation and Perception

Sensation is the process by which our sensory receptors and nervous system receive stimuli from the environment, while perception is the process of organizing and interpreting sensory information.