Finland-Based Rapala VMC Corporation Is the World's Largest Fishing Lure

question 133

Multiple Choice

Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer.It developed its first fishing lure--a cigar-shaped minnow--in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2008.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2008,Rapala unveiled the "dream lure for the 21ˢᵗ century."
-Refer to Rapala.The "dream lure for the 21ˢᵗ century will more than likely be an example of a(n) :

• A) new product line
• B) addition to existing product line
• C) discontinuous innovation
• D) improvement to existing product
• E) repositioned product

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Definitions:

Nonreligious Worldview

A perspective or philosophy on life and the universe that does not involve belief in a deity or religious doctrine.

Divination

A magical procedure or spiritual ritual designed to learn what is not knowable by ordinary means, such as foretelling the future by interpreting omens.

Virgin of Guadalupe

A representation of the Virgin Mary associated with a series of apparitions to Juan Diego on the Hill of Tepeyac in Mexico, and an iconic symbol in Mexican culture.

Indigenous Incarnation

The embodiment or manifestation of cultural or spiritual principles and beliefs in the customs and practices of indigenous peoples.