Examlex
What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.
Innovators
Individuals or organizations that introduce new ideas, products, or methods into the market.
Early Majority
A group of consumers who adopt new products or innovations shortly after the early adopters have done so, contributing to wider acceptance and popularity.
Laggards
A term used in diffusion of innovation theory to describe individuals or groups that are last to adopt new technologies, products, or innovations, often due to skepticism or traditional values.
Continuous Innovation
The ongoing process of making regular, incremental improvements or updates to products, services, or processes.
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