There Are Four Promotional Strategies for Dealing with the Unique

question 149

Essay

There are four promotional strategies for dealing with the unique features of services.Name these strategies,and give examples of each,using American Airlines (or another air carrier you are familiar with)as your example service.

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Definitions:

Operating Strategies

Comprehensive plans or actions implemented by a business to reach its objectives and streamline its operational process.

Stock Price

Represents the current market value of a company’s shares, influenced by investor supply and demand.

Hedge Fund

An alternative investment fund that employs various strategies to earn active return, or alpha, for investors.

Arbitrage

The simultaneous purchase and sale of an asset to profit from a difference in the price in two different markets.