_____ Refers to the Techniques Used to Get Consumers to Buy

question 119

Multiple Choice

_____ refers to the techniques used to get consumers to buy from their home.Those techniques include direct mail,catalogs and mail order,telemarketing,and electronic retailing.

• A) Nonstore vending
• B) In-home retailing
• C) Franchising
• D) Direct marketing
• E) Direct retailing

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Definitions:

Selling Price

The amount of money charged for a product or service, or the sum the market will bear.

Return On Investment

measures the gain or loss generated on an investment relative to the amount of money invested.

Traceable Fixed Expense

Fixed costs that can be directly linked to a specific business segment, product, or department.

Net Operating Income

A measure of a company's profitability from its core business operations, excluding income and expenses from non-operational activities.