Examlex
The elements of the promotional mix include advertising,sales promotion,personal selling,and competitive advantage.
Return On Investment
A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the net profit by the cost of the investment.
Discount Rate
The interest rate charged to commercial banks and other financial institutions for loans received from the central bank or the rate used in discounted cash flow analysis to determine the present value of future cash flows.
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