Which of the Following Statements About the Characteristics of the Elements

question 21

Multiple Choice

Which of the following statements about the characteristics of the elements in the promotional mix is true?

• A) Control over message content is greatest when public relations is used.
• B) A large audience is best reached with personal selling.
• C) The fastest feedback occurs with personal selling.
• D) The mode of communication for sales promotion is usually direct and personal.
• E) The message flow with advertising is two-way.

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Definitions:

Contingency of Reinforcement

A principle that posits the effectiveness of a reward or punishment is dependent on the specific situation or context.

Punishment

The imposition of a penalty as retribution for an offense or undesirable behavior.

Negative Reinforcement

A behavioral technique in which the removal of an undesirable outcome or stimulus increases the likelihood of a behavior being repeated.

Omission

The act of excluding or leaving out something, either intentionally or unintentionally.