According to the AIDA Concept,the First Step an Advertiser Must

question 152

Multiple Choice

According to the AIDA concept,the first step an advertiser must take is to gain the consumers'::

• A) attention
• B) attitude alignment
• C) action
• D) adaptation
• E) adoption

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Definitions:

Refund

A refund is the return of money to a purchaser following dissatisfaction with goods or services bought.

Packaging Process

The method and materials used to wrap or protect goods for distribution, storage, sale, and use.

Dishonest

Lacking integrity or honesty; engaging in fraudulent or deceitful behaviors.

Handle a Complaint

The process of addressing and resolving a customer's dissatisfaction or problem with a product or service.