All of the Following Are Used for Making Media Mix

question 24

Multiple Choice

All of the following are used for making media mix decisions EXCEPT:

• A) media schedule
• B) cost per thousand
• C) reach
• D) frequency
• E) audience selectivity

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Definitions:

Outstanding

Exceptionally good or conspicuously notable above others.

Price Per Share

The current market value of a company's single share of stock, reflecting the investors' perceptions of its future prospects.

CRM

Customer Relationship Management, a technology for managing all your company's relationships and interactions with current and potential customers.

Customer Service

The assistance and support provided by a company to those people who buy or use its products or services.