The DAGMAR Approach Is Method One of Setting Advertising Objectives

question 3

True/False

The DAGMAR approach is method one of setting advertising objectives.

---

Definitions:

Variable Costs

These are expenses that vary directly with changes in production volume or activity level.

Relevant Costs

Costs that should be considered when making a decision because they will be affected by the decision; these costs are future-oriented and differ among alternatives.

Sunk Costs

Costs that have already been incurred and cannot be recovered or altered by any current or future actions.

Unproductive

Refers to resources or activities that do not contribute to the output or efficiency of a process or operation.