All of the Following Statements About Postcampaign Evaluation Are True

question 125

Multiple Choice

All of the following statements about postcampaign evaluation are true EXCEPT:

• A) Marketers spend little time studying advertising effectiveness because there are so many variables that shape the effectiveness of an ad.
• B) Testing ad effectiveness can be done either before or after the campaign.
• C) Most advertising campaigns aim to create an image for the product instead of asking for action,so their real effect is unknown.
• D) Even if an ad campaign has been particularly successful,advertisers will typically conduct a postcampaign evaluation.
• E) Evaluating an advertising campaign can be the most demanding task facing advertisers.