All of the Following Statements Describe an Advantage of Personal

question 91

Multiple Choice

All of the following statements describe an advantage of personal selling over other forms of promotion EXCEPT:

• A) Personal selling is less expensive on a per contact basis.
• B) Personal selling is better for providing customers with detailed demonstrations of products.
• C) It is easier to vary the message according to what the customer needs to know with personal selling.
• D) It is easier to direct the marketing effort to directly to qualified prospects with personal selling.
• E) Personal selling costs can be controlled by adjusting the size of the sales force.

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Definitions:

Intensity

The degree of strength, force, or concentration applied in an activity or by a phenomenon.

Interviewing Style

the particular manner or approach a person uses when conducting interviews.

Open-ended Responses

Replies that are not limited by predefined options, allowing for a wide range of answers and expression of thoughts.

Minimal Prompts

Subtle cues or suggestions given to encourage a desired response without providing direct answers or solutions.