In a CRM Environment,_____ Is Defined as the Informal Process

question 8

Multiple Choice

In a CRM environment,_____ is defined as the informal process of collecting customer information through customer contacts and feedback on product and service performance.

• A) leveraging
• B) knowledge management
• C) interaction
• D) data mining
• E) learning

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Definitions:

Profit Margin

A financial metric that measures the amount of net income earned with each dollar of sales generated by comparing the net income and the revenue of a company.

Debt Ratio

A financial ratio that measures the extent of a company's leverage, calculated as total liabilities divided by total assets.

ROE

Return on Equity (ROE) is a financial ratio that measures the profitability of a company in relation to shareholders' equity, indicating how well the company uses investments to generate earnings growth.

Total Assets Turnover

A financial metric that measures the efficiency of a company's use of its assets in generating sales revenue.