Which of the Following Is a Data Manipulation Technique That

question 52

Multiple Choice

Which of the following is a data manipulation technique that projects the future value of the customer over a period of years using the assumption that marketing to repeat customers is more profitable than marketing to first-time buyers?

• A) recency-frequency-monetary value (RFM)analysis
• B) cluster analysis
• C) lifetime value analysis (LTV)
• D) market segmentation
• E) predictive modeling

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Definitions:

Borrowing Money

The act of obtaining funds from a lender under the agreement to pay back the principal amount along with interest or other charges.

Payroll Expense

Payroll expense is the total amount of wages, salaries, and other compensation that a business pays to its employees over a specific period.

Contra Account

A type of account used in accounting to reduce the value of a related account, creating a net balance that reflects the correct value of the asset or liability.

Cash Flow Problems

Situations where a business struggles to manage the timing and amounts of cash inflows and outflows, affecting its ability to meet financial obligations.