Which of the Following Statements About Brand Laziness Is False

question 58

Multiple Choice

Which of the following statements about brand laziness is false?

• A)Making a purchase out of habit with no fundamental commitment to the brand is a form of brand laziness.
• B)Commodity-type products such as flour are especially susceptible to brand laziness.
• C)Brand laziness can be a smart strategy for consumers because it saves time and effort.
• D)Brand laziness is a good phenomenon for marketers because consumers rarely shift their preferences for products in which they practice brand laziness.
• E)Brand laziness occurs in part because consumers are cognitive misers.

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Definitions:

Existential Therapies

A group of psychotherapies that focus on individual responsibility, and the meaning of life and existence, encouraging clients to confront existential issues and live authentically.

Ongoing Process

A continuous and evolving activity or series of actions aimed at achieving a particular goal or maintaining a certain state.

Success Identity

The internal conception of oneself as successful, often shaped by personal achievements, societal standards, and the recognition of others.

Failure Identity

A self-concept characterized by a persistent belief in one's inability to achieve success, often resulting from repeated experiences of failure or negative feedback.