Consumers Must Be Motivated to Follow the Central Route to Persuasion

question 46

True/False

Consumers must be motivated to follow the central route to persuasion.

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Definitions:

Kinesthetic Sense

The sense providing information about the position and movement of body parts.

Gate-Control Theory

A theory proposing that the spinal cord contains a neurological "gate" that either blocks pain signals or allows them to continue on to the brain.

Kinesthetic Sense

The awareness of body position and movement, often referred to as muscle memory or the sense of bodily movement.

Gate-Control Theory

A theory that suggests pain is modulated by a neurological "gate" in the spinal cord which can open or close to either allow or block pain signals to the brain.