Which of the Following About Sensory Thresholds Is False

question 43

Multiple Choice

Which of the following about sensory thresholds is false?

• A)As a rule of thumb, a billboard should contain no more than six words because of typical human sensory thresholds.
• B)The just noticeable difference is the amount of incremental change required for a person to detect a difference between two sensory stimuli.
• C)Adaptation is the process of becoming desensitized to sensual stimuli.
• D)Decreasing the amount of product offered in a package while staying below the just noticeable difference is called package-pricing.
• E)Marketers always want product changes to fall below the just noticeable difference.

---

Definitions:

Bushel

A unit of volume that is used primarily in agriculture, equivalent to about 35.24 liters in the U.S. for dry goods.

Break-Even Price

The market price at which a firm earns zero profits.

Soybean Cost

The expense associated with growing, harvesting, and processing soybeans, often influenced by factors such as input prices, labor costs, and market demand.

Farmer

An individual engaged in agriculture, raising living organisms for food or raw materials, typically on a farm.