According to the Young and Rubicam Brand Asset Valuator, Brand

question 83

Multiple Choice

According to the Young and Rubicam Brand Asset Valuator, brand differentiation is:

• A)how unique the brand is
• B)how useful the brand is
• C)how clear or consistent the brand image is
• D)how much brand resonance the brand has
• E)how much relevance the brand has

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Definitions:

Description of Goods

A detailed account or specification of the physical and sometimes functional characteristics of goods in a contract for sale.

Implied Warranty

A warranty that the law derives by implication or inference from the nature of the transaction or the relative situation or circumstances of the parties.

Warranty of Merchantability

An implied guarantee that a product will meet the standard quality and performance expectations for goods of its kind.

Garage Sale

An informal, often temporary sale of used goods by private individuals, typically held at the seller's residence.