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When respondents don't answer a question on a survey honestly or completely because they feel the information is too personal or embarrassing, the question is suffering from social desirability bias.
Population Standard Error
A measure that estimates the standard deviation of the sampling distribution of a statistic for a population.
Confidence Interval
A set of values generated from the study of a sample, anticipated to include the parameter of an unobserved population.
Mean
The average of a set of numbers, calculated by adding them together and dividing by the count of numbers.
Population Standard Error
A measure of the variability or dispersion of a population parameter, estimating the standard deviation of those parameters.
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