[Solved] Which of the following about "Motivation Research" is false? A)Motivation research is one of the earliest approaches to studying consumer behavior. B)Many advertisers embraced motivation research because it could seemingly tap into deep rooted needs of consumers. C)This method applied observational and focus group techniques to explore consumers' motivations. D)The method of developed by psychologist named Ernest Dichter. E)Dichter viewed consumers as predominantly immature, irrational and driven by hidden erotic desires. Evaluating: The process of assessing or judging the quality, importance, or value of something. Five-Stage View of Change: A conceptual framework suggesting that change occurs in five distinct stages: precontemplation, contemplation, preparation, action, and maintenance. Rogers: Refers to Carl R. Rogers, an influential American psychologist known for his contributions to humanistic psychology and the client-centered approach. Havelock: Refers to Ronald G. Havelock, a scholar known for his work on the theory and implementation of change, particularly the Change Agent Model.