To Facilitate Market Segmentation by Identifying Subjects or Individuals Who

question 27

Multiple Choice

To facilitate market segmentation by identifying subjects or individuals who have similar needs, lifestyles or responses to marketing strategies, which of the following statistical procedures would be appropriate?

• A) Multidimensional scaling
• B) Discriminant analysis
• C) Cluster analysis
• D) Factor analysis

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Definitions:

Overt Work Behaviors

Visible actions or activities performed by employees in the workplace that are directly related to their job tasks.

Resistance

The act of opposing or struggling against changes, directives, or influence attempts by others, often resulting in conflict or tension.

Refreezing

The final stage in Lewin's change model where new behaviors or changes are solidified into the organization's culture.

Desired Behaviors

Desired behaviors refer to specific actions or reactions that an organization seeks to encourage or reinforce among its members.