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'What Comes to Mind When You Look at This Advertisement

question 79

Multiple Choice

'What comes to mind when you look at this advertisement?' is an example of which type of question?


Definitions:

Semantic

Semantic pertains to meaning in language or logic, specifically the aspects that deal with the meanings of words and sentences.

Flashbulb Memory

A highly detailed, exceptionally vivid 'snapshot' of the moment and circumstances in which a piece of surprising and consequential (or emotionally arousing) news was heard.

Retention Cue

A retention cue is a stimulus or reminder that aids in the recall of information from memory.

Vivid Memory

A particularly clear and detailed memory of an event or moment, often with emotional significance, that remains strong over time.

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