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When constructing a scale, adding 'strongly agree', 'mildly agree', 'neither agree nor disagree', 'mildly disagree' and 'strongly disagree' to a dichotomous 'agree or disagree' response category increase the scale's:
Negotiation
The process of discussing an issue between two or more parties with the aim of reaching a consensus or an agreement.
Concentration Ratio
A measure of the market share of the largest firms within an industry, indicating the market's competitive landscape.
Industry Output
The total production output of firms within a specific industry, an indicator of an industry's scale and health.
Celebrity Endorsements
The practice of having celebrities or well-known public figures promote a product, service, or brand.
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