Suppose That a Respondent Is Given a Set of Cards

question 21

Multiple Choice

Suppose that a respondent is given a set of cards, each card containing the current advertising slogan for a brand. The respondent is asked to place the cards into two piles, the first labelled 'Recognise this slogan and can identify the brand' and the second labelled, 'Do not recognise the slogan.' This is an example of a _______ task.

• A) ranking
• B) rating
• C) sorting
• D) choice

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Definitions:

Respiration

The process by which living organisms inhale oxygen from the environment and exhale carbon dioxide as a waste product, essential for life.

Mechanical Movement

The movement or motion induced by a machine or mechanical process.

Diffusion

The process by which molecules move from an area of higher concentration to an area of lower concentration until equilibrium is achieved.

Perfusion

The process of delivering blood to the capillary bed in the biological tissue.